Salesforce Certified Marketing Cloud Engagement Consultant 시험 - Salesforce실제시험문제와 답 - 151문항

Question No : 1

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?

A.API User checkbox is selected, no roles are assigned to user.
B.API User checkbox is selected Administrator & Marketing Cloud Administrator roles are applied.
C.API User checkbox is deselected, Marketing Cloud Viewer role is applied.
D.API User checkbox is deselected, all available roles are assigned to user.

정답:
Explanation:
The API user created in Marketing Cloud for Marketing Cloud Connect should have the API User checkbox selected and the Administrator & Marketing Cloud Administrator roles applied. This ensures that the user has access to all features and functions in Marketing Cloud and can perform API calls between Marketing Cloud and Sales Cloud.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_create_a_marketing_cloud_api_user.htm&type=5

Question No : 2

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?

A.Report Definition Activity
B.SendLog Extract
C.Data Extract Activity
D.SQL Query Activity

정답:
Explanation:
To export a data file to its SFTP containing all subscribers who did not receive their intended email in the last 24 hours, Northern Trail Outfitters should use a Data Extract Activity in their automation. A Data Extract Activity is an activity that allows marketers to extract data from Marketing Cloud and place it in a file on an Enhanced FTP location or an external SFTP location. The Data Extract Activity can use different extract types, such as Tracking Extract or Data Extension Extract, to export different types of data.
References: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm&type=5

Question No : 3

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A.Import File > Data Extract > File Transfer > Import File
B.File Transfer > Import File > Query > Data Extract > File Transfer > Import File
C.Import File > Query > Data Extract > File Transfer > Import File
D.File Transfer > Import File > Data Extract > File Transfer > Import File

정답:
Explanation:
Import File activity can be used to import the unsub file from the SFTP to a data extension.
Query activity can be used to query the data extension and update the status of the subscribers in All Subscribers list to Unsubscribed. Data Extract and File Transfer activities are not needed for this process.
References:
https://help.salesforce.com/articleView?id=sf.mc_as_import_file_activity.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_as_query_activity.htm&type=5

Question No : 4

Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?

A.Set up and pull data from a SendLog Archive Data Extension.
B.Filter data using a Filter Activity on SendLog Data Extension.
C.Set up and pull data from _Sent and .Subscriber Data Views.
D.Set up and pull data from Tracking Extracts in Automation Studio.

정답:
Explanation:
To pull data from the SendLog for troubleshooting based on email address without coding experience, Northern Trail Outfitters should filter data using a Filter Activity on SendLog Data Extension. A Filter Activity is an activity that allows marketers to create filtered data extensions based on criteria and conditions without coding. A SendLog Data Extension is a custom data extension that captures send-time values for each subscriber in an email send.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_filter_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_sendlog_data_extension.htm&type=5

Question No : 5

Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?

정답:
Explanation:
When sending an auto-reply, the "From Address" of the auto-reply is usually the same as the address that was set to receive the original email. In this scenario, NTO is automatically forwarding replies to [email protected].
So, the correct answer is:
A. [email protected]

Question No : 6

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated.
What could be causing this?

A.Orders should be set up to allow injection upon update in Connect Configuration
B.The associated Contact should be updated to be injected.
C.Synchronized Data Sources poll changes every 15 minutes at the quickest.
D.Orders are not being updated from not meeting criteria to meeting criteria

정답:
Explanation:
The reason why the Journey does not inject customers when their order status is updated is that orders are not being updated from not meeting criteria to meeting criteria. A Salesforce Data Entry Source only injects records into a journey when they change from not meeting the entry criteria to meeting the entry criteria. For example, if the entry criteria is order status equals New, then only orders that change from a different status to New will be injected into the journey. Orders that are created with a status of New or change from New to another status will not be injected into the journey.
References: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5

Question No : 7

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?

A.Select 'Normalize Phone Number* in Journey settings.
B.Format the phone field in Salesforce as +l[phonenumber],
C.Select 'US' as the sending country in SMS activity.
D.Configure the phone field in Salesforce as US locale.

정답:
Explanation:
To send SMS messages to contacts located in the United States using a Salesforce entry event in a journey, NTO should format the phone field in Salesforce as +l[phonenumber], where +1 is the country code for the United States and [phonenumber] is the 10-digit phone number without any spaces or dashes. This format ensures that Marketing Cloud can correctly identify and validate the mobile numbers for SMS sending. Normalizing phone numbers in journey settings only applies to mobile numbers stored in MobileConnect or MobilePush demographics tables, not to mobile numbers from Salesforce entry events. Selecting ‘US’ as the sending country in SMS activity only affects how opt-out keywords are processed, not how mobile numbers are validated. Configuring the phone field in Salesforce as US locale only affects how phone numbers are displayed in Salesforce, not how they are formatted for Marketing Cloud.
References:
https://help.salesforce.com/articleView?id=sf.mc_rn_june_2020_moc_normalize_phone_number_journey_setting.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_moc_country_code_processing_for_opt_out_keywords.htm&type=5
https://help.salesforce.com/articleView?id=admin_phoneformat.htm&type=5

Question No : 8

Northern Trail Outfitters in interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a extension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution? Choose 3 answers

A.Is the data file a delta or a historical file
B.Does the data extension have a data relationship?
C.Will the file have more than 5,000 rows?
D.Will the data file be placed on the SFTP at the same time daily?
E.Does someone need to be notified if an error happens on import?

정답:
Explanation:
Three questions that are relevant to determining a solution for automating a process of importing data from a data warehouse into Marketing Cloud are:
✑ Is the data file a delta or a historical file? This question will help determine how to handle existing records and avoid duplication or overwrite. A delta file contains only new or updated records, while a historical file contains all records regardless of changes.
✑ Will the data file be placed on the SFTP at the same time daily? This question will help determine how to schedule an automation or trigger an event based on file drop. If the data file is placed on the SFTP at different times, then a File Drop Automation may be more suitable than a Scheduled Automation.
✑ Does someone need to be notified if an error happens on import? This question will help determine how to handle errors and exceptions during import. If someone needs to be notified, then an email notification activity or a verification activity may be added to the automation.
Whether the data extension has a data relationship or not is not relevant to determining a solution for importing data, as it is only used for creating relationships between data extensions in Email Studio. Whether the file has more than 5,000 rows or not is not relevant to determining a solution for importing data, as it does not affect how data is imported or processed.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5

Question No : 9

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

A.An additional IP address
B.An additional Sender Authentication Package
C.An additional private domain
D.Register the new domain in Setup > From Address Management

정답:
Explanation:
A Sender Authentication Package (SAP) is a set of features that authenticate an email sender’s identity and reputation, such as a private domain, a dedicated IP address, a link customization, and a reply mail management. By having an additional SAP for the new domain comms.nto.com.au, NTO can send emails from their new domain without impacting deliverability. An additional IP address is not required if they already have one for their SAP. An additional private domain is not enough to authenticate their sender identity and reputation. Registering the new domain in From Address Management is not necessary if they have an SAP for the new domain.
References:
https://help.salesforce.com/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_from_address_management.htm&type=5

Question No : 10

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

A.Import the identified subscribers into a list when creating the send.
B.Create an exclusion data extension populated with the identified subscribers.
C.Query contacts from the Einstein Engagement Frequency data extension when creating the send.
D.Create a suppression list populated with the identified subscribers.

정답:
Explanation:
To limit the number of emails a subscriber receives based on a specific frequency (in this case, one email every 14 days), a consultant should recommend:
B. Create an exclusion data extension populated with the identified subscribers.
Here's how it works:
Using SQL Query Activities in Automation Studio, the customer can identify subscribers who have received an email in the past 14 days.
The results of the query can be populated into an exclusion data extension.
When sending emails, this exclusion data extension can be referenced to ensure that any subscribers in it are not sent the email.
Regularly update the exclusion data extension based on send history to reflect the subscribers' eligibility to receive the next message.
This method provides flexibility and can be automated to ensure that subscribers are not over-emailed, respecting the 14-day period between sends.

Question No : 11

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?

A.Select "Use separate 'Subscription Center' for this business unit" in Settings
B.Create attributes for each child business unit in "Profile Management" to record unsubscribes
C.Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
D.Select "Subscribers will be unsubscribed from this business unity only" in Settings

정답:
Explanation:
To separate subscriber opt-outs of the Enterprise and children’s brands, Northern Trail Outfitters should select “Subscribers will be unsubscribed from this business unity only” in Settings for each child business unit. This will allow subscribers to unsubscribe from one brand without affecting their subscription status for another brand.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5

Question No : 12

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

A.Create a new business unit for the new brand.
B.Request a second SAP for the existing business unit.
C.Request a Private Domain to be added to the existing business unit.
D.Implement a new SSL Certificate for the new brand.

정답:
Explanation:
Creating a new business unit for the new brand can be used to have different styles and identities for the emails and landing pages. A business unit is a logical grouping of Marketing Cloud features, settings, users, and data that allows for brand separation within an account. A business unit can have its own sender profile, delivery profile, content, domains, and SAP.
References: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_units.htm&type=5

Question No : 13

Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A.Data Filters
B.Attribute Groups
C.Publication Lists
D.Query Activities

정답:
Explanation:
To allow for long-term self-sufficiency in segmentation, Northern Trail Outfitters should use data filters. Data filters are a user-friendly tool that allows marketers to segment their data based on criteria and conditions without coding. Data filters can also be refreshed and reused for different campaigns. Attribute groups are used to link data sources in Contact Builder, not for segmentation. Publication lists are used to manage opt-in preferences, not for segmentation. Query activities require SQL knowledge and coding skills, which the marketing team lacks.
References: https://help.salesforce.com/s/articleView?id=sf.mc_es_data_filters.htm&type=5

Question No : 14

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

A.Event Notification Service
B.Platform Events API
C.Data View Export with every send
D.Data Retrieves on the Send Object

정답:
Explanation:
To get real-time updates on transactional email metrics, such as Sent and Not Sent, Northern Trail Outfitters should use Event Notification Service. Event Notification Service is a feature that allows marketers to receive real-time notifications of email tracking events via webhooks or APIs. Event Notification Service can help marketers monitor and troubleshoot transactional email sends and ensure compliance with legal obligations.
References: https://help.salesforce.com/s/articleView?id=sf.mc_es_event_notification_service.htm&type=5

Question No : 15

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?

A.Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
B.Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
C.Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
D.Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

정답:
Explanation:
To send a series of welcome messages on behalf of the brand with an optimized send time to new customers who are sent to Marketing Cloud via an hourly batch file drop, Northern Trail Outfitters should use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning. Automation Studio is a tool that allows marketers to automate tasks and workflows using different activities, such as importing files, filtering data, or sending emails. Journey Builder is a tool that allows marketers to create personalized customer experiences across different channels and platforms using different activities, such as sending emails, updating data, or optimizing send time.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5

Salesforce Salesforce Certified Marketing Cloud Engagement Consultant 시험