Microsoft MB-260 시험

Question No : 1

You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports. Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements. The dedicated key vault will be used to stage and use secrets in an organization’s compliance boundary.
Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?
NOTE: Each correct selection is worth one point.

• A.You must have administrator role in audience insights.
• B.The key vault must have Key Vault firewall enabled.
• C.The key vault is in the same Azure location as the audience insights environment.
• D.Audience insights can write secrets or overwrite secrets into the key vault.

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정답:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/use-azure-key-vault

Question No : 2

You are a Customer Data Platform Specialist. You created several customer segments.
You want to identify differences between the segments that you created.
Which two statements are correct about using segment differentiations? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A.The higher the difference score, the more the attributes differ between the two segments.
• B.You can compare a segment with the rest of your unified profiles or with another segment.
• C.You can only compare one segment with another segment.
• D.The lower the difference score, the more the attributes differ between the two segments.

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정답:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-insights

Question No : 3

You are a Customer Data Platform Specialist. Your information technology (IT) team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was complete, the team noticed that three relationships were created automatically (CustomerToContact, CustomerToAccount and CustomerToWebAccount). The team needs to know how they can configure and update these three relationships.
What feedback should you provide?

• A.Relationships created via the unification process can be edited by those with contributor-level access.
• B.You can edit each of the three relationships by clicking into the Relationship tab and selecting edit.
• C.You cannot edit any of the three relationships, as they are non-editable system relationships.
• D.Relationships created via the unification process can only be edited by those with administrator-level access.

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정답:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/relationships

Question No : 4

You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights. The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your company may begin offering.
The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process.
How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?

• A.Configure an export to Dynamics 365 Sales, and add the fields to the contact form.
• B.Enable the Customer Card Add-in. and add the timeline control to the contact form.
• C.Create a Power Bl report that queries the activity timeline, and embed it on the contact form.
• D.Enable the Customer Card Add-in. and add the enrichment control to the contact form.

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정답:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/enrichment-sftp-custom-import

Question No : 5

You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the ‘Average Transaction Value’ template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A.Choose the attribute representing the Transaction value from the Unified Customer entity.
• B.Choose the attribute representing the Transaction value from the Unified Activity entity.
• C.Choose an activity type and select the entity with transactional data.
• D.Choose either the Account or Contact entity to get the related transactional data.

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정답:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c

Question No : 6

You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics 365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.
You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in audience insights and Dynamics 365 Marketing.
Which option is the fastest way to fulfill the requirement?

• A.Create single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.
• B.Create audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.
• C.Create a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.
• D.Create an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.

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정답:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-
dynamics365-marketing

Question No : 7

You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access.
Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A.Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.
• B.Contributors will see shared connections and can manage every export that uses this specific connection.
• C.Contributors will have their exports removed if their permissions are changed.
• D.Contributors will be able to view or edit the connection after being given permission to use the connection.

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정답:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connections

Question No : 8

You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
✑ All customers that live in Paris, France
✑ All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A.Measures
• B.Enrichments
• C.Intelligence
• D.Profiles
• E.Data entities

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정답:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-builder#quick-segments

Question No : 9

You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.
The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company’s B2B scenarios and data.
Which statement is correct when considering audience insights for business accounts versus individual consumers?

• A.The out-of-the-box product recommendation prediction model is available for business accounts.
• B.Data ingestion features are different for business accounts and individual customers.
• C.Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.
• D.Business accounts and individual consumers share the same audience insights environment.

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정답:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/work-with-business-accounts

Question No : 10

You are a Customer Data Platform Specialist. The primary audience for your instance of audience insights is business accounts. You need to show audience insights data to Dynamics 365 Sales users without updating data in Dataverse.
Which Customer Card Add-in controls requires you to create semantic entity mapping before you can use it?

• A.Contacts control
• B.Intelligence control
• C.Customer details control
• D.Enrichments control

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정답:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-ins

Question No : 11

Topic 2, Misc. Questions

Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company’s information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and removing special characters and spaces from header row, defining column types to be appropriate field types, remove rows with missing primary keys, and name the query. Click “Next” and your data is now ready for unification.
Does this meet the goal?

• A.Yes
• B.No

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정답:
Explanation:
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query

Question No : 12

You are a Customer Data Platform Specialist. You need to create an additional audience insights environment based on the existing configuration in the development environment.
Which two statements are correct when creating an additional environment with limited amount of required configuration? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.

• A.In Type select Trial, Region, and click next to connect to the Azure Data Lake Storage Account.
• B.In the Create New Environment dialog window, enter *UAT1" name. Check Copy from exiting environment and select "Dev° from the option set.
• C.In the Create New Environment dialog window, enter *UATT name. Check Copy from exiting environment, and select DEV1 from the list.
• D.In Type select Sandbox, Region, and click next to connect to the Azure Data Lake Storage Account.

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정답:
Explanation:
Creating a sandbox environment that mirrors the current development environment Create a sandbox environment called UAT1 and copy configurations from env. “DEV1”.
- Note: there is also an exiting environment called “Dev” and it is not configured correctly and should not be copied

Question No : 13

You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?

• A.Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.
• B.Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.
• C.Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.
• D.Edit the merged FullName field, combine fields by importance, and manually rank the source entities.

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정답:
Explanation:
Adding Full Name field to the unified customer record
✑ Full Name is a merged field with the following merging policy
a. loyalty.member.fullname
b. ecom.member.fullname
c. cclubcust.csv.full_name
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities

Question No : 14

You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.
Which validation is necessary to satisfy the sales team’s requirement?

• A.Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.
• B.Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.
• C.Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales
• D.Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.

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정답:
Explanation:
Ability to use segments from the audience insights to generate marketing lists:
✑ The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)

Question No : 15

You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.
Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution. NOTE: Each correct selection is worth one point.

• A.Validate you have access to edit the Search and index pages in audience insights.
• B.On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.
• C.You must run Merge in order to view the newly added fields on the customer profile.
• D.On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.

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정답:
Explanation:
The following fields from the unified customer record should be added to index: Last Name, Full Name, Email, Cell Phone, Street Address, DOB.
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/search-filter-index