marketing cloud personalization 시험 - Salesforce실제시험문제와 답 - 88문항

Question No : 1

What attribute and value is passed in the event API request for returning server side campaigns?

A.Source = Server
B.Server Side messages = 1
C.Server side are always returned
D.Server side = true

정답:
Explanation:
In the Event API request for returning server-side campaigns in Salesforce Interaction Studio (IS), the attribute Source with the value Server is used. This ensures that the request explicitly identifies that it is for server-side campaigns, distinguishing it from client-side campaigns.

Question No : 2

Event API requests are made using what two content types (select 2)?

A.CSV
B.XML
C.Form URL encoded
D.JSON

정답:
Explanation:
Event API requests in Interaction Studio can be made using the following content types: Form URL Encoded: Suitable for sending event data in a simple key-value format.
JSON: Commonly used for complex data structures, offering flexibility and compatibility.
Reference: Salesforce Interaction Studio Event API Documentation.

Question No : 3

How quickly does interaction studio synthesize and activate date to gauge and respond to an individualâ™s in-the-moment intent, across channels?

A.30 Seconds
B.30 milliseconds
C.1 second
D.1 minutes

정답:
Explanation:
Interaction Studio synthesizes and activates data to gauge and respond to an individual’s in-the-moment intent across channels within 30 milliseconds. This real-time processing enables rapid personalization and engagement.
Reference: Salesforce Interaction Studio Real-Time Engagement Guide.

Question No : 4

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A.Dimensions
B.Channel
C.Directory
D.Catalog

정답:
Explanation:
In Interaction Studio, a Catalog refers to the collection of products, content, and associated metadata, such as categories, tags, brands, genders, styles, keywords, and authors. This comprehensive catalog serves as the foundation for personalized experiences, enabling you to deliver relevant recommendations, offers, and content to your customers.
By effectively managing your catalog, you can:
Enhance Personalization: Deliver tailored experiences based on customer preferences and browsing history.
Improve Search Relevance: Optimize search results to help customers find what they're looking for quickly.
Facilitate Cross-Selling and Upselling: Recommend complementary products and services.
Enable Dynamic Content: Display relevant content and offers based on visitor behavior.
By leveraging the power of your catalog, you can create more engaging and effective digital experiences.

Question No : 5

Which two successs metrics can a company achieve with IS their web channel?

A.Increase in first time visitor
B.Increase in conversion rate
C.Increase in organic search ranking
D.Increase in revenue

정답:
Explanation:
Interaction Studio (IS) helps businesses achieve significant success metrics through web channel personalization:
Increase in Conversion Rate: By delivering tailored experiences and recommendations, IS drives more users to take desired actions (e.g., purchases, sign-ups).
Increase in Revenue: Enhanced user engagement and conversions contribute directly to revenue growth.
Reference: Salesforce Interaction Studio Documentation C Measuring Campaign Success Metrics.

Question No : 6

What are two types that real time interaction management helps marketers to personalize the customer

A.Data Aggregation
B.Data Storage
C.Next best Action
D.Orchestration

정답:
Explanation:
Real-time interaction management in Interaction Studio helps marketers personalize the customer experience by:
Next Best Action (Answer C):
Recommends the most relevant content, offer, or action for a user based on real-time data and
predictive models.
Orchestration (Answer D):
Ensures personalized messages are delivered across all channels seamlessly, maintaining a consistent
customer journey.
Reference: Salesforce Interaction Studio Documentation - Real-Time Interaction Management

Question No : 7

A brand's website is seeing high traffic but much of the behaviour is anonymous.
How does IS unify anonymous identifies?

A.IS uses probability matching to determine if two or more profiles represent for user identity
B.IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
C.IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
D.IS users third party software to match anonymous and knows identifies

정답:
Explanation:
Employing probabilistic matching algorithms to evaluate whether multiple anonymous profiles belong to the same user.
Merging profiles when sufficient data overlap or identifying information becomes available, allowing
for a seamless personalized experience.
Reference: Salesforce Interaction Studio Documentation - Profile Unification

Question No : 8

In the user interface what is the visual representation of the data about a single visitor including preference?

A.Unified view of customer
B.unified customer profile
C.Single source of truth
D.Single view of customer

정답:
Explanation:
In the user interface of Interaction Studio, the Unified Customer Profile:
Provides a detailed, real-time view of an individual visitor, including their preferences, behaviors, and interactions across all channels.
This profile serves as a foundation for delivering personalized experiences.
Reference: Salesforce Interaction Studio Documentation - Unified Customer Profile

Question No : 9

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

A.Data-in, understand, engage, data-out, analyse
B.Know, understand, personalise, engage, analyse
C.Identify, understand, decide, act, analyse
D.Profile, insight, understand, act, analyse

정답:
Explanation:
The Salesforce point of view for real-time personalization within Interaction Studio focuses on:
Identify:
Capturing user data and behavior from various touchpoints.
Understand:
Analyzing collected data to derive insights about preferences, interests, and intent.
Decide:
Using machine learning and AI to determine the most relevant personalization actions.
Act:
Delivering personalized content or experiences in real-time.
Analyse:
Monitoring and evaluating campaign performance to optimize outcomes.
Reference: Salesforce Interaction Studio Documentation - Real-Time Personalization Flow

Question No : 10

Which feature allows a business user to overlay campaign creation and editing directly on their website?

A.Javascript Beacon
B.Visual Editor
C.Web SDK
D.Web Extension

정답:
Explanation:
The Visual Editor in Interaction Studio allows business users to create and edit campaigns directly on their website using a simple overlay interface.
This feature enables non-technical users to manage personalization and campaigns without needing coding skills.
Reference: Salesforce Interaction Studio Documentation C Visual Editor Overview.

Question No : 11

How many times can a visitor accomplish a goal in interaction studio?

A.It varies depending on the setup of the goal segment
B.Each time a visitor leaves and rejoins the goal segment
C.Only once for all time
D.No more than twice or the goal completion will no longer be counted

정답:
Explanation:
In Salesforce Marketing Cloud Interaction Studio, the number of times a visitor can accomplish a goal depends on how the goal segment is configured. You have the flexibility to define the goal's behavior to suit your specific needs.
Here are the key factors that determine how many times a goal can be achieved:
Goal Segment Configuration:
Single-Visit Goal: The goal can be achieved only once per visitor session. Multi-Visit Goal: The goal can be achieved multiple times per visitor session, as long as the specific conditions are met each time.
Time-Based Goal: The goal can be achieved multiple times within a specified time frame, regardless of the number of sessions.
Goal Criteria:
The specific criteria defined for the goal will also influence how many times it can be achieved. For example, if the goal is to click a specific button, it can be achieved multiple times if the button is clicked repeatedly.
By carefully configuring your goal segments, you can accurately track visitor behavior and measure the effectiveness of your Interaction Studio experiences.

Question No : 12

What is the rule criteria that you can use in the segment creation process?

A.Actions
B.Social mentions
C.Email click throughs
D.Dimensions

정답:
Explanation:
Dimensions are the fundamental building blocks for creating segments in Salesforce Marketing Cloud. They represent various attributes of your contacts, such as: Demographic Information: Age, gender, location, income level, etc.
Behavioral Data: Purchase history, website visits, email engagement, etc.
Engagement Data: Email opens, clicks, bounces, etc.
Custom Attributes: Any custom fields you've added to your contact records.
By combining these dimensions, you can create highly targeted segments that align with your
specific marketing goals. For example, you might create a segment of customers who are:
Located in a specific geographic region
Have made purchases in the past year
Have opened your recent email campaigns
Using dimensions to define your segment criteria allows you to precisely target your audience and deliver personalized marketing messages.

Question No : 13

What can you learn from segment compare on the segment detail tab?

A.To understand view time purchases attributes revenue by category
B.To compare users, engagement activity and other actions across segments displayed
C.To view individual users that are part of the segment
D.To understand what campaign use the segment for targeting

정답:
Explanation:
The Segment Compare feature in Interaction Studio provides insights by comparing user behaviors, engagement levels, and other actions across multiple segments.
It helps marketers understand how different segments perform relative to each other.
Reference: Salesforce Interaction Studio Segment Detail Tab Guide

Question No : 14

When should you define goals and filters?

A.After launching a campaign that you want to measure against a goal or filter
B.Over time, when you have something new you want to meausure
C.When you are reviewing campaign statistics for a published campaign
D.Before launching a campaign that you want to measure against a goal or filter

정답:
Explanation:
Goals and filters should be defined before launching a campaign to ensure that the necessary metrics and criteria are set up for proper evaluation of campaign performance.
This proactive setup allows businesses to measure specific objectives and segment behaviors accurately from the start.
Reference: Salesforce Interaction Studio Documentation C Setting Up Goals and Filters.

Question No : 15

How often is the Event Stream report refreshed?

A.Every Day
B.Every 15 Seconds
C.Every 30 Minutes
D.Every hour

정답:
Explanation:
The Event Stream report in Interaction Studio is refreshed every 15 seconds.
This near real-time update provides immediate visibility into user actions and behaviors.
Reference: Salesforce Interaction Studio Documentation - Event Stream

Salesforce marketing cloud personalization 시험