Google Ads Video 시험 - Google실제시험문제와 답 - 50문항

Question No : 1

You're using Custom Audiences for a Video action campaign.
How can you get the most value from that audience solution?

A.By using 10 to 15 of the highest convening key words from your Search campaign.
B.By disabling non skippable in-stream ads.
C.By implementing automatic placements from your existing Display campaign
D.By setting bumper ads as your preferred ad format for the campaign

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Question No : 2

An account manager is setting up a Video campaign to grow consideration.
What ad formats should they expect to run?

A.Skippable in-stream ads and bumper ads
B.Non skippabte in -stream ads and mastheads
C.Non-skippable in-stream ads and in feed video ads
D.Skippable in stream ads and in-feed video ads

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Question No : 3

What Google Video marketing objective connects to the goal of people thinking about your brand in
decision-making moments?

A.Awareness
B.Perspective
C.Consideration
D.Action

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Question No : 4

An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option
Why is it a good idea for them to opt into Google Video partners7

A.It'll give thorn access to audiences on the You lube mobile homepage
B.It'll extend the reach of video ads to a collection of leading publisher sites and apps
C.It'll give them access to more engagement metrics lo measure the impact of the campaign. O
D.It'll extend the reach of video ads to YouTube Live streaming and Premieres.

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Question No : 5

A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?

A.Because online video lets consumers quickly compare similar businesses at once.
B.Because online video lets consumers browse large product and service inventories they may want to purchase form.
C.Because consumers use online video for information gathering before making a purchase
D.Because consumers use online video to seek out the best deals on specific products and services.

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Question No : 6

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective.
What other action should the restaurant take to make sure their campaign is effective?

A.They should use the contact form to ask where potential customers learned about the restaurant.
B.They should ask their customers whether they've seen the videos
C.They should enable Google Ads conversion tracking.
D.They should cross-check their ad schedule against when they received leads

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Question No : 7

The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website.
What actions should they take to achieve their goal?

A.Teal multiple variants of their ads, and make sure they're at least 10 seconds long
B.Use only one version of their ad, and make sure it's at least 10 seconds long.
C.Use only one version of their ad, and make ante its less than 10 seconds long
D.Test multiple variants of their ads, and make sure they're less than 10 seconds long

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Question No : 8

Which of the following accurately describes a primary benefit of Video action campaigns?

A.They expand campaigns to run on more places, on and off YouTube. and drive more conversion* while still optimizing for the lowest CPV
B.They expand campaigns to run on more places, on and off You Tube, and drive more conversions while still optimizing for the lowest CPA
C.They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CP
D.They simplify campaigns to run on only on You tube and drive more conversions while stilt optimizing for the lowest CPA

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Question No : 9

A business owner wants to measure the unique reach and frequency in their awareness Video campaign.
What insight will they glean?

A.They'll get to see the terms people were searching for when seeing their ads
B.They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.
C.They'll see how many ads served to how people and how many times, across devices and formats.
D.They'll measure lift and ad recall metrics, which arc closer to marketing goals than traditional metrics like clicks and impressions

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Question No : 10

A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget.
What action would you recommend next to grow conversion volume?

A.Engage with website visitors by adding the Life Events audience type
B.Remove audience restrictions with run of network targeting
C.Re-engage with existing customers by adding Custom Audiences.
D.Add Demographics Audiences to re-engage with existing customers.

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Question No : 11

You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?

A.You should send a survey to existing customers asking about their checkout experience
B.You should extend the conversion window to be longer
C.You should ask store visitors where they heard about your company
D.You should compare video ad interactions against the timing of completed sales

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Question No : 12

A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale.
Which of the following creative best practices should they implement to encourage consumer interaction?

A.Reach a broad audience with Dynamic video ads.
B.Link your Google Ads account to your Google Merchant Center account.
C.Have a clear call-to-action such as "Learn more."
D.Add location extensions to focus on selected geographic locations.

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Question No : 13

After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads.
What video ad format should you use to achieve this goal?

A.Masthead ads
B.Non-skippable in-stream ads
C.In-feed video ads
D.Bumper ads

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Question No : 14

Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?

A.Masthead ads and non skippable in stream ads
B.Skippable in stream ads and nonskippable in-stream ads
C.Skippable in stream ads and bumper ads
D.Masthead ads and bumper ads

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Question No : 15

Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cart
Why is tracking those lighter conversion events advisable?

A.It's advisable because they create greater loyalty among customers
B.It's advisable because they help increase brand awareness.
C.It's advisable because they have the same value as a primary conversion
D.It's advisable because they can be predictive of a full sale.

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