AD0-E607 시험 - Adobe실제시험문제와 답 - 155문항

Question No : 1

A marketing team is running a content experiment on an email's subject line to see which version drives more opens. They configure two treatments (A and B) and a holdout group. After the campaign runs, they review the results.
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the business practitioner interpret these results?

A.Neither treatment is a clear winner, and the test should be run again.
B.Treatment A should be chosen because its confidence level is exactly 95%.
C.Treatment B is the winner because it has the highest open rate and a confidence level above 95%.
D.The experiment is invalid because the holdout group's open rate is too low.

정답:

Question No : 2

An e-commerce manager for an airline is designing the post-booking communication journey. The journey is triggered by a "FlightBooked" business event. The manager needs to send a confirmation email immediately, and then a "Prepare for your trip" email exactly 72 hours before the flight's departure time, which is included in the "FlightBooked" event payload.
Which combination of activities should be used after the initial event trigger?

A.An immediate 'Email' activity, followed by a 'Wait' activity configured to wait until the specific date and time calculated from the event's departure time.
B.An immediate 'Email' activity, followed by a 'Wait' activity set to 72 hours.
C.A 'Condition' activity to check the departure time, followed by two 'Email' activities.
D.Two 'Email' activities, with the second one having a scheduled send time.

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Question No : 3

An email marketing specialist is personalizing a welcome email and wants to ensure a graceful fallback for profiles that are missing a first name. Instead of "Hello ,", it should say "Hello Valued Customer,". The profile attribute is `person.name.firstName`.
How can this be achieved concisely in the Expression Editor?

A.`fallback(person.name.firstName, "Valued Customer")`
B.`person.name.firstName || "Valued Customer"`
C.`person.name.firstName ? "Valued Customer"`
D.`IF(person.name.firstName, person.name.firstName, "Valued Customer")`

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Question No : 4

A marketing specialist is configuring a welcome email and wants to display a personalized hero banner. They want to test three different banner images (A, B, and C) to determine which one drives the highest click-through rate, while also reserving 10% of the audience as a control group that will not receive any of the new images.
In the Campaign's content configuration, how should they set this up?

A.In a Content Experiment, set up three treatments (A, B, C) and additionally configure a 10% hold-out group.
B.Create three separate campaigns, each using a different image.
C.In a Content Experiment, set up two treatments (A and B) and use the third image (C) as the default content.
D.Insert a dynamic content block in the email and use a random number function to decide which image to display.

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Question No : 5

A mobile app product manager wants to trigger a journey the moment a user completes the in-app tutorial for the first time. The development team has configured an event to be sent upon completion.
What journey activity must be placed at the very beginning of the journey canvas to listen for this signal?

A.A Reaction activity
B.An Audience Qualification activity
C.A Read Audience activity
D.An Event activity

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Question No : 6

A quality assurance (QA) tester is responsible for validating that the offer decisioning logic works correctly before a campaign launch. They need to use the simulator to test how offers are selected for a specific customer profile.
What information must the QA tester provide to the simulator to run a valid test? (Choose 2.)

A.The name of the Campaign the offer is for.
B.The delivery channel (e.g., 'Email').
C.The Test Profile to use for evaluation.
D.The name of the Journey the offer will be used in.
E.The Placement they want to test (e.g., 'email.hero.banner').

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Question No : 7

A data analyst is validating a "High-Value Customers" segment. The segment rule is `totalSpend > 500`, and the `totalSpend` attribute is updated by a batch file that runs every 24 hours. The analyst confirms that a new batch file has been successfully ingested, which should add many new customers to the segment.
However, the segment's total count has not yet increased.
Why is there a delay?

A.The journey using the segment needs to be republished to recognize the new members.
B.The data ingestion to the profile service has a 15-minute delay.
C.The segment is a batch segment and will only be re-evaluated on its next scheduled run (typically 24 hours).
D.The segment needs to be manually refreshed from the segment builder U

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Question No : 8

A newly hired marketer is tasked with creating an email for the upcoming "Back to School" campaign. To ensure all communications adhere to the company's brand guidelines, a content administrator has already created a "Back to School Template" that includes the standard header, footer, and brand colors.
What is the best starting point for the new marketer to create this email and ensure brand consistency?

A.Create a new email from scratch and manually apply the brand styles.
B.Import an HTML file containing the required layout.
C.Use the pre-existing "Back to School Template" that has been designed with the standard brand layout.
D.Create a new Campaign and add an email action.

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Question No : 9

A business practitioner needs to create an audience of users who have performed a specific sequence of actions: 1) Viewed a "Product Page", then 2) "Added to Cart", and finally 3) "Started Checkout".
What type of audience logic or evaluation method should be used to build this segment?

A.A single event-based rule looking for "Started Checkout".
B.A composition of three separate audiences using an AND operator.
C.A static list upload.
D.A sequential segmentation rule.

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Question No : 10

A business practitioner is creating an email template that will be used by multiple teams. They want to define specific areas of the email (like the main hero image and the body text) that can be edited by users of the template, while locking down other areas (like the header and footer) to maintain brand consistency.
How can this be achieved when creating the content template?

A.By creating the locked sections as Fragments and the editable sections as standard components.
B.By using the "Lock" and "Unlock" functions on content blocks within the template designer.
C.By setting user permissions on different sections of the template.
D.This is not possible; all parts of a template are either editable or locked.

정답:

Question No : 11

A customer acquisition specialist is creating a "Free Trial" offer. To ensure budget is spent effectively, this offer must only be shown to profiles who have never been a customer before. The `customerStatus` attribute on the profile identifies existing customers.
Where should this "non-customer only" rule be configured?

A.In the Collection's properties.
B.In the offer's Placement settings.
C.In the offer's Eligibility Rules.
D.In the Decision's ranking criteria.

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Question No : 12

What is the primary purpose of using Adobe Experience Manager Assets Essentials with Adobe Journey Optimizer?

A.To track the performance of images used in emails.
B.To create and edit images directly within the Journey Optimizer interface.
C.To provide a centralized repository for storing, managing, and using digital assets in messages.
D.To automatically optimize the file size of images for faster email loading.

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Question No : 13

A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?

A.One experiment for A vs. the original, and a second experiment for B vs.
B.Three treatments (A, B, C) with the audience split evenly between them.
C.Two treatments (A, B) and a control group, which will automatically receive a third version.
D.Three treatments (A, B, C) and a hold-out group, with the audience split between all four.

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Question No : 14

A data analyst is troubleshooting a journey where profiles are successfully entering from a "SignUp" event, but no emails are being sent. The journey log shows that every profile flows directly to the "timeout or error" path of the Email activity. The email surface is valid, and the test profiles have email addresses.
Upon inspecting the "SignUp" event payload being sent to the platform, what is a likely cause of this error?

A.The event is being sent via batch ingestion instead of streaming.
B.The event payload is missing the `testProfile` flag.
C.The event's primary identity is an ECID, but no email address is included anywhere in the event payload.
D.The event payload includes personalization attributes (e.g., `firstName`) that are empty or null.

정답:

Question No : 15

A content author is building an email in the Email Designer and needs to insert a personalized offer.
What is the essential prerequisite for an offer from the Offer Library to be available for selection within the email content?

A.The offer must have a "static" collection type.
B.The offer must be part of a Decision that uses a Placement compatible with the Email channel.
C.The offer must be tagged with the same tag as the journey.
D.The offer must have been created in the last 24 hours.

정답:

Adobe AD0-E607 시험