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Adobe AD0-E602 시험

Adobe Real-Time CDP Business Practitioner Professional Exam 온라인 연습

최종 업데이트 시간: 2024년05월07일,50문제.

당신은 온라인 연습 문제를 통해 Adobe AD0-E602 시험지식에 대해 자신이 어떻게 알고 있는지 파악한 후 시험 참가 신청 여부를 결정할 수 있다.

시험을 100% 합격하고 시험 준비 시간을 35% 절약하기를 바라며 AD0-E602 덤프 (최신 실제 시험 문제)를 사용 선택하여 현재 최신 50개의 시험 문제와 답을 포함하십시오.

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Question No : 1


An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch.
What would the practitioner need to do to achieve this task?

정답:
Explanation:
According to the Adobe documentation, segment job is a feature that allows running an on-demand evaluation of segments using batch datasets and getting an updated segment count within minutes. Segment job can be used to achieve this task by selecting the segment and clicking on “Run segment job” from the action bar.
Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-job.html?lang=en

Question No : 2


A Real-Time CDP Business Practitioner has to create a new segment of California residents.
What field group tile should they drag onto the segment builder canvas?

정답:
Explanation:
According to the Adobe documentation, attributes are fields that describe profile characteristics or traits, such as demographic information, preferences, or interests. Attributes can be dragged onto the segment builder canvas to define segment rules based on attribute values or ranges. In this case, the practitioner can drag an attribute that indicates the state of residence and set it to California.
Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#attributes

Question No : 3


A Real-Time CDP Business Practitioner wants to target audiences on Linkedln.
In order to target Linkedln profiles what three identities must be used to support this targeting?

정답:
Explanation:
According to the Adobe documentation, Linkedln Matched Audiences is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or mobile device IDs (GAID or IDFA) with Linkedln users across various Linkedln services, such as Campaign Manager and Marketing Solutions API. This type of destination can be used to target audiences on Linkedln using these three identities.
Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/linkedin-matched-audiences.html?lang=en

Question No : 4


An Adobe Real-Time CDP Business Practitioner wants to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.
What type of segmentation could be used?

정답:
Explanation:
According to the Adobe documentation, sequential segmentation is a type of segmentation that allows defining a sequence of events or attributes that must occur in a specific order for a profile to qualify for a segment. This type of segmentation can be used to create a segment of users who have purchased an item in the last 90 days and then purchased another item 5 days later.
Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/sequential-segments.html?lang=en

Question No : 5


An entertainment company and Adobe Real-Time CDP customer wants to message subscribers on the anniversary of their subscription date. The goal is to send an upsell offer to increase their subscription benefits by creating a segment and activating to their email service provider.
Which segmentation event recency type should be used to evaluate new users each day into this segment once users reach 365 days since the first subscription?

정답:
Explanation:
According to the Adobe documentation, custom date is a type of segmentation event recency that allows specifying a fixed date or a relative date based on a field in the dataset schema. This type of recency can be used to evaluate new users each day into a segment based on a specific date, such as the anniversary of their subscription date.
Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#event-recency

Question No : 6


An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours.
How can the practitioner speed up the segment evaluation process for these segments?

정답:
Explanation:
According to the Adobe documentation, Experience Cloud Edge is a type of destination that allows sending segments to Adobe Experience Cloud solutions, such as Adobe Target and Adobe Audience Manager, in real-time. This type of destination can speed up the segment evaluation process by leveraging edge segmentation, which evaluates segments at the edge of Adobe Experience Platform,
close to where data collection occurs.
Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/experience-cloud-edge.html?lang=en

Question No : 7


An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?

정답:
Explanation:
According to the Adobe documentation, Google Customer Match is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or user IDs with Google users across various Google services, such as Search, YouTube, Gmail, and Display & Video 360 (DV360). This type of destination can improve the match rate for website retargeting audiences, especially for users who visit the website from browsers that block third-party cookies, such as Safari.
Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/google-customer-match.html?lang=en

Question No : 8


A Real-Time Business Practitioner has to export a customer's email address and corresponding attributes to a SFTP connection.
Which destination type is recommended in this scenario?

정답:
Explanation:
According to the Adobe documentation, file based destinations are destinations that allow exporting data from Adobe Experience Platform as files to an external system or service via SFTP or Amazon S3 protocols. These destinations can export profile attributes, segment memberships, or both, using various file formats and compression methods.
Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/file-based.html?lang=en

Question No : 9


A Real-Time CDP Business Practitioner needs to analyze a segment's profile count. The business practitioner is interested in the number of new profiles that are part of the segment and the number of profiles that are getting removed from the segment.
Which profile status types can the practitioner use for this scenario?

정답:
Explanation:
According to the Adobe documentation, realized profiles are those that have newly qualified for a segment, while exiting profiles are those that have been removed from a segment due to no longer meeting the segment definition. These profile status types can be used to analyze the segment’s profile count over time.
Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-profile-count.html?lang=en#profile-status-types

Question No : 10


A Real-Time CDP Business Practitioner has a client who wants to target audiences across Facebook. To send segments to this social destination, what are the first two steps they should take? (Choose two.)

정답:
Explanation:
According to the Adobe documentation, the first step to send segments to Facebook is to check the Facebook account prerequisites, such as having a Facebook Business Manager account, a Facebook app ID, and a Facebook system user access token. The second step is to connect to the destination by creating a new destination of type Facebook connection and providing the required information.
Reference: https://experienceleague.adob

Question No : 11


An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.
Which type of destination should the practitioner use?

정답:
Explanation:
According to the Adobe documentation, streaming profile export is a type of destination that allows sending raw events or attributes associated with profiles in real-time to an external system or service. This type of destination does not require creating or activating segments, and can use any identity namespace as the target identity.
Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/profile-export.html?lang=en

Question No : 12


A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments.
How should the segments be toggled on?

정답:
Explanation:
According to the Adobe documentation, to enable scheduled evaluation of segments, the practitioner must add all segments to schedule by selecting them from the Segments tab and clicking on “Add to schedule” from the action bar.
Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/schedule-segments.html?lang=en#schedule-segments

Question No : 13


A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.
For which destinations must these email addresses be transformed into the SHA256 format as the target identity?

정답:
Explanation:
According to the Adobe documentation, some destinations require email addresses to be hashed using SHA256 algorithm before they can be used as target identities. These destinations include Facebook, Salesforce Marketing Cloud, Linkedin Matched Audiences, and Google Customer Match.
Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-actions.html?lang=en#hashing-email-addresses

Question No : 14


A Real-Time CDP Business Practitioner wants to create a customer segment to enable same page and next page personalization use cases.
Which type of evaluating segment should the practitioner use?

정답:
Explanation:
According to the Adobe documentation, edge segmentation is a type of streaming segmentation that evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs. This allows for faster segment evaluation and activation, enabling use cases such as same page and next page personalization.
Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/edge.html?lang=en

Question No : 15


A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.
What must they do in order to complete the new destination creation?

정답:
Explanation:
According to the Adobe documentation, if none of the predefined marketing actions match the intent for which data will be exported to the destination, the practitioner can create their own marketing action by selecting “Other” and providing a name and description for it.
Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-actions.html?lang=en#creating-a-new-marketing-action

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