AD0-E560 시험 - Adobe실제시험문제와 답 - 100문항

Question No : 1

What is the primary metric for evaluating the performance of a landing page?

A.Page Views
B.Conversion Rate
C.Unique Visitors
D.Time Spent on Page

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Question No : 2

What strategies can improve the scalability of campaigns in a global Marketo instance? (Choose two)

A.Using Workspaces and Partitions for regional teams
B.Consolidating all campaigns into a single folder
C.Creating localized Smart Campaigns for each region
D.Reducing the number of email templates

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Question No : 3

What should be the first step when defining project boundaries?

A.Analyze the lead scoring model
B.Review the campaign execution process
C.Conduct stakeholder interviews
D.Document the reporting structure

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Question No : 4

A global organization requires automated lead routing based on geography and industry.
What configuration should be applied?

A.Use Smart Campaigns with geographic and industry-based filters
B.Create separate databases for each geography
C.Assign leads manually to regional teams
D.Use Engagement Programs with static lists

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Question No : 5

Which security measure is most effective in preventing unauthorized data access in Marketo?

A.Using encrypted fields in forms
B.Implementing Single Sign-On (SSO)
C.Limiting segmentation by lists
D.Increasing engagement campaign approval settings

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Question No : 6

What methods can be used to track attribution in Marketo? (Choose two)

A.Use of Program Tags
B.Integration with CRM
C.Creating Static Lists
D.Adjusting Smart Campaign Filters

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Question No : 7

When should partitions be used in Marketo?

A.When managing global leads across multiple regions
B.When organizing campaigns by engagement type
C.When personalizing templates for small audiences
D.When using static lists exclusively

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Question No : 8

Which elements are crucial when designing campaign logic? (Choose two)

A.Trigger-based workflows
B.Dynamic content options
C.Campaign reporting features
D.Lead database size

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Question No : 9

A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

A.Configure program tokens for UTM parameters that have been inherited from a parent folder
B.Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
C.Configure local program tokens to set UTM parameters
D.Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
E.Configure Program Member Custom Fields to track the UTM parameters
F.Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields

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Question No : 10

Which campaign logic is most suitable for nurturing early-stage leads?

A.Smart Campaign Triggers
B.Engagement Streams
C.Batch Campaigns
D.Static Lists

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Question No : 11

A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A.Create a separate workspace for each region
B.Use Smart Campaigns for segmentation
C.Establish static lists for each region
D.Use one global partition

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Question No : 12

A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

A.Will E-Commerce share order data with Marketo via a Custom Object?
B.Will E-Commerce share billing data to the Company object in Marketo?
C.Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?
D.Will E-Commerce use a default integration for order data and billing?

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Question No : 13

When establishing project scope, which element should be defined first?

A.Campaign budget
B.Success metrics
C.Team responsibilities
D.Technology stack

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Question No : 14

What is a key feature for improving Marketo instance management?

A.Reducing the number of user roles
B.Enforcing role-based access controls
C.Automating all campaigns
D.Consolidating global and regional teams

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Question No : 15

An E-Commerce retail company would like to send abandon cart campaigns to customers who have logged in to their account, placed at least an item in their shopping cart, and did not check out in the next 8 hours. The transactional data has been integrated with Marketo via custom objects.
How would a Marketo Engage consultant recommend the campaign setup and personalization?

A.Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Tokens using velocity scripting for personalization
B.Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Person Tokens for personalization
C.Smart List: Trigger Added to custom object Flow: Wait for 8 hours > Execute Campaign Execute Campaign Smart List: Payment is "not paid" Execute Flow: Send Email Person tokens for personalization
D.Smart List: Trigger Added to custom object Flow: Wait for 8 hours > Execute Campaign Execute Campaign Smart List: Payment is "not paid" Execute Flow: Send Email Tokens using velocity scripting for personalization

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Adobe AD0-E560 시험