AD0-E406 시험 - Adobe실제시험문제와 답 - 68문항

Question No : 1

A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

A.The visual Experience Composer
B.The Form-based Experience Composer
C.The SPA Visual Experience Composer

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Question No : 2

A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?

A.Bounce rate
B.Video views per visit
C.Site registration rate

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Question No : 3

An e-commerce company has important information for customers and will use a pop-up notification to convey this information immediately after a user register. However, there is concern a pop-will be annoying to the customer.
Which KPI can be determined if there is a negative impact from the pop-up?

A.Exit rate
B.Clicks on the pop-up
C.Bounce rate

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Question No : 4

A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?

A.Revenue Per Visitor (RPV)
B.Average Order Value (AOV)
C.Custom Scoring

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Question No : 5

In which scenario should an Adobe Target Business Practitioner recommend using an Adobe Analytics segment for an Adobe Target Activity?

A.The audience requirement cannot be met using pre-built audiences in Adobe Target.
B.An audience qualification window of 180 days is required, and it would be impractical to wait this long for a newly-created profile parameter to populate.
C.Visitor data collected before the Target Activity runs are required for audience targeting.

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Question No : 6

An Adobe Target Business Practitioner (BP) is creating an Audience in Target .
Which type of rule allows the BP to include users based on a category affinity?

A.Network
B.Visitor Profile
C.Custom

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Question No : 7

What is one characteristic of strong success metrics?

A.They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.
B.They must be relevant to many use cases across the optimization program.
C.They must take into account the specific business objectives of each test.

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Question No : 8

There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago .
What is the most probable reason for the warning message?

A.A new plugin was added to website which is not supported by Adobe Target.
B.The Profile Script is outdated and causing issues in the VE
C.The structure of the page has changed since activity was created.

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Question No : 9

Which two options describe the purpose of any secondary success metric? (Choose two.)

A.Give additional understanding to interpret gains/losses of primary success metric.
B.These metrics are only used to measure time on site and primary metrics.
C.These metrics are only used to evaluate which audiences best respond to experiences.
D.Ensure that primary success metric gain is not at the cost of secondary metrics.

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Question No : 10

A client is exploring locations in an Multivariate test (MVT) activity report. Location names are shown as location 1. location 2, location 3. etc, but the client cannot remember what the locations refer to in the MVT activity.
What can the client do to resolve this issue?

A.Edit the activity, and rename each location in the Experiences step.
B.Edit the activity, and rename each location in the Goals and Settings step.
C.Rename each location in the MVT activity report.

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Question No : 11

For which audience source is It possible to edit the audience definition within Adobe Target?

A.Adobe Target predefined audiences
B.Adobe Experience Cloud audiences
C.Adobe Target user-defined audiences

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Question No : 12

An organization is tolling out a customer service chat that is available on the site Mondays through Fridays from 8:00 am to 5:00 pm. A lest will be conducted to determine how to optimize the link to the chat.
Which action enables an activity to be recurring every week during chat hours?

A.Set the time in the Duration section of Goals & Settings.
B.Create a rule for Time Frame in Audiences.
C.Set the time in the Page Delivery section in the Configure menu.

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Question No : 13

An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.
Which audience criteria should be recommended for this activity?

A.Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"
B.Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''
C.Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"

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Question No : 14

In Adobe Target, at which point does a visitor qualify for an audience In reporting?

A.It depends on the metrics
B.Activity Conversion
C.Activity Entry

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Question No : 15

An e- com me tee company wants to test a new layout on a product page.
To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)

A.What is the reason for running this test?
B.How will success be measured?
C.What is the current conversion rate?
D.Will any new products be added soon?

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Adobe AD0-E406 시험